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         WHY USE JINGLES? Two main benefits: radio
  1. Good Jingles help create a unique identity

  2. Information delivered through memorable music stays in the customer's memory long after they have heard it. You don't remember speeches, you remember SONGS!


    There are many other reasons to use jingles:
                
  • A slogan or positioning statement is delivered effectively if used in the catchy melody of a well-produced jingle.
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  • Jingles set your business apart from your competitors.
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  • A phone number can be easily sung to a rhyme that leaves your business the easiest one to call without having to search for the number!
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  • Many listeners are tuned in for the music. If the music stops they often change the station. With a jingle they will stay tuned in and your advertisement and its information will be heard.
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  • Music can set a mood which can be a tool in appealing to your customers.




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